This space reflects how communication functions inside real organizations — not in theory, but in practice.
These pieces examine reputation, leadership, culture and visibility through the lens of experience: moments where language, timing and restraint quietly determine what holds — and what doesn’t. They are written for leaders, practitioners and organizations navigating complexity, scrutiny and change.
This is not commentary for commentary’s sake. It’s perspective informed by work done under real conditions.
Canada built a world-class animation industry by investing in talent, infrastructure, and global partnerships. But as the industry shifted toward streaming, consolidation, and ownership-driven economics, the model that sustained that success quietly collapsed. This piece examines how Canada arrived here — and what must change if animation is to survive as a viable business, not just a service industry.
The creator economy has grown far beyond a buzzword to become a fundamental system reshaping culture, commerce, and attention itself. No longer defined by platforms or views alone, it is an ecosystem where creators, audiences, and brands co-create value in real time. This piece explains what the creator economy actually is, why it matters, and how individuals, brands, and communicators must rethink strategy to lead in a world where narrative is the new infrastructure.
Read MoreThe toy industry is facing a structural shift as families under economic pressure rethink discretionary spending, forcing the sector to confront deeper questions about value, relevance, and communication. This piece argues that nostalgia and seasonal marketing are not enough, and that toy brands must realign their messaging and strategy with the lived realities of modern families. By reimagining value, audience understanding, and long-term engagement, the toy industry can reclaim its role in children’s lives without pricing itself out of the market.
Read MoreSocial casino games are one of the largest and most enduring segments of the mobile gaming industry, yet they remain widely misunderstood as gambling rather than as free-to-play entertainment with sophisticated player engagement. This piece unpacks why that misconception persists, how regulation has shaped better communication and trust, and why these games offer lessons for the broader mobile ecosystem. By reframing social casino titles as disciplined, trust-driven player experiences, we reveal how the industry’s approach to communication and retention is more strategic than many mainstream mobile developers realize.
Read MoreCanada built a world-class animation industry by investing in talent, infrastructure, and global partnerships. But as the industry shifted toward streaming, consolidation, and ownership-driven economics, the model that sustained that success quietly collapsed. This piece examines how Canada arrived here — and what must change if animation is to survive as a viable business, not just a service industry.
Read MoreAs rapid economic change, technological disruption, and shifting labour markets erode the value of narrow specialization, agility and cross-functional skill have become the defining advantages in modern careers. This piece argues that the future belongs to professionals who can adapt, learn, and translate between domains — and that communicators, with their interdisciplinary instincts, are uniquely positioned to thrive. By reframing career resilience as versatility rather than depth alone, the essay challenges conventional assumptions about expertise and success in the workforce.
Read MoreAs tech companies navigate layoffs, shifting investor confidence, and geopolitical uncertainty, understanding the industry’s “temperature” has become critical not just for business leaders but for strategic communicators. This piece explains why investor sentiment, economic pressures, and policy dynamics matter for the tech sector’s future and argues that PR and communications professionals must become trusted advisors — not just messengers — in guiding organisations through complexity. It highlights how narrative shapes risk perception and why communicators who think strategically will be indispensable in the decade ahead.
Read MoreWhile traditional entertainment sectors like film and streaming face headwinds, categories such as gaming, toys, fandom, and collectibles are showing remarkable resilience and growth in today’s economy. This piece explores how consumer behaviour is shifting toward participatory, community-driven entertainment, and why these sectors sustain engagement even amid economic uncertainty. It reveals deeper patterns in how value, identity, and cultural participation are reshaping the landscape of entertainment and consumer spending.
Read MoreMost media kits fail within seconds, not because journalists are indifferent, but because they are poorly designed for how stories are actually evaluated. This essay examines why bloated, unfocused media kits erode credibility, what journalists truly expect under deadline pressure, and how the best publicists use narrative, restraint, and judgment to earn trust and coverage.
Read MoreEsports has quietly become one of the world’s fastest-growing media industries, generating billions in annual revenue and commanding the sustained attention of hundreds of millions of viewers globally. This essay examines how competitive gaming evolved into a sophisticated attention economy, why brands and institutions continue to misread its influence, and what the esports ecosystem reveals about the future of media, culture, and communications.
Read MoreLive operations now drive the long-term success of mobile and live-service games, shaping player retention, trust, and ongoing engagement in ways traditional marketing cannot. Yet many studios treat communications as an afterthought, leaving PR teams on the periphery of the player experience. This essay argues that live ops is fundamentally a communications channel and that PR professionals must integrate earlier and deeper into product strategy to build trust, narrative coherence, and sustainable player relationships.
Read MoreA press release alone is not a communications strategy, yet many practitioners default to wires because they are familiar and feel safe. In this essay, the argument is made that using press releases as a crutch undermines true strategic thinking, especially in a landscape where speed, budget pressure, and narrative complexity demand deeper judgment. The piece calls on PR professionals to move beyond distribution, integrate earlier into decision-making, and become trusted advisors in shaping stories that actually matter.
Read More
